We, as a country, are known for being tolerant and welcoming. The Constitution defines India to be a sovereign, socialist, secular, democratic, republic country but we have failed the framers of the Constitution.
The heartbreaking reaction of a group of people only puts us in a bad light and shows that we are failing to change ourselves with the changing times. Here are 9 ads that show the age of advertising intolerance in India.
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Sabyasachi’s Mangalsutra Advertisement
The most loving thing about the advertisement is the amount of inclusivity it has portrayed on screen in just a few minutes. People of all different sex and gender came together to adorn themselves with the beautifully crafted gender-neutral “Mangalsutras” and give out a message in the world that love knows no obligations or cannot adhere to the external manifestations of society. “Mangalsutra” is usually associated with a woman, and “modest and socially accepted clothing for women” was carefully coordinated with western wear.
Also, it was a delight to see men adorn themselves with a “Mangalsutra” and announce to the world that it is okay for them to want protection or show affection towards the people they love.
The advertisement received a positive response initially but a lot of tension started to build around it as time passed. A section of people started to diss the designer and his company for ‘mocking’ a Hindu custom and assaulting the sanctity of the age-old custom. The situation was so heated up that the designer had to pull down the advertisement to save himself and the people associated with this project.
Dabur Fem Karva Chauth Advertisement
Another advertisement that speaks for the queer community and feminism at the same time has unfortunately received a lot of backlash from society. The advertisement shows two women helping each other get ready for the rituals of the day. Their family is supportive of their relationship and wishes only the best for them.
The advertisement has received love and hates proportionately. Representation at such a huge scale felt like a triumph for the LGBTQ+ community but the ‘cishet community’ did not receive it well. Again, the religious sentiments were hurt and people took to social media to portray their discontentment.
Fab India’s Jashn-e-Riwaz Advertisement
Fab India is one of the most celebrated clothing lines in India. It is known for its beautiful collection of traditional and Indo-Western dresses. Recently, they posted an advertisement that very graciously highlighted the multi-cultural nature of Indian society. The advertisement in one word is beautiful and heart-touching. It portrays the feelings of homecoming, love for one’s motherland, and the nuances of young love amidst the rich background of our society.
Traditions have always been an important aspect of our lives and we will always love and cherish them. However, the controversy around this advertisement began to gather force when people took to social media to convey their disregard for the title that had been used for the promotion of their latest collection. Fab India introduced their Diwali collection under the title, “Jashn-e-Riwaz” which translates to “a celebration of traditions”. Islamization of Hindu festivals is all that the people feared.
Kanyadaan Bridal-wear Advertisement
This advertisement comes from Mohey, a bridal-wear line in India. It speaks of how a girl is as much a part of the family as anyone else and she is not meant to be given off to someone else in the process of marriage. The advertisement has beautifully highlighted some of the stereotypes present in our society
It introduces us to a beautiful concept of “Kanyamaan”, that is, we should not give her away but give her the space to create a respectable place for her in the society where she can continue to live a happy married life.
However, people seem to have a problem with this notion as well. Many have been seen using hashtags to promote the boycotting of dresses from this clothing line and are moral policing anyone who is trying to explain the message of this advertisement. The Brahminical section of the society could not see any good in this whole concept and requested everyone to show ‘minimum respect’ towards their religion.
Tanishq Advertisement
Tanishq tried to experiment with the concept of inter-faith marriage in India. The advertisement portrayed the beautiful amalgamation of the Hindu and Muslim religions. A Hindu girl married into a Muslim family is expecting a child and her mother-in-law arranges a baby shower for her according to the Hindu traditions. She was surprised and grateful at the same time for having married into such a family.
However, people could not see the bright side of this advertisement which promoted the concept of ‘Unity in Diversity’ and began to bash the company for promoting “love jihad”. The backlash they received is beyond imagination and horrifying. People using the hashtag “boycott Tanishq” only hints at the fact we have to work a lot collectively as a society.
Surf Excel Holi Advertisement
The Surf Excel Holi Advertisement portrays the spirit of Holi and the love that people share especially on that day. A little girl comes out of her home in white clothes and challenges the kids of the lane to drench her in colors if they can! They instantly take up the challenge and put all the color they have on her.
A while later she calls her friend and gives him a lift to the mosque so that he could take part in the “Namaaz”. They both agree to play after he returns from the mosque.
This is probably one of the sweetest advertisements that one can see.
However, it was not well received by the people and thought that Hindu festivities are being pulled down or made fun of.
Red Label artisan Advertisement
This advertisement takes place in Maharashtra probably. A man goes to buy an idol of Lord Ganesha for “Ganesh Chaturthi”. He meets the artisan and is amazed by the amount of knowledge he has about Lord Ganesha and Hindu mythology in all. However, the tables turn when the “Azaan” begins to play in a nearby mosque and the artist takes out his cap to pay or show reverence as he belongs to that faith.
The Hindu man troubled by what he witnessed just now, turns around to leave but the man of the shop stops him for a cup of tea. Understanding the fact that the man has pure intentions and only makes idols worship God in every kind, he decides to take one of the idols home.
The advertisement is inspired by a true story and has won awards as well. Some people saw this advertisement to be a portrayal of the non-tolerant side of Hindus as they hesitated once to buy.
Amitabh Bachchan Pan Masala Advertisement
Amitabh Bachchan was recently seen promoting “Pan Masala” in an advertisement. One person on social media commented saying that these kinds of advertisements should not be done by a man of his stature and that society expects better from him. Replying to this, Mr. Bachchan said that this is helping several people along with him earn money and that this is contributing to the greater good.
However, Mr. Bachchan has recently walked out of this contract as he is the government ambassador of pulse polio vaccination.
BYJU’s Shah Rukh Khan Advertisement controversy
Shah Rukh Khan’s son, Aryan Khan, got involved in a drug case controversy and BYJU’s stalled all their advertisements that featured Shah Rukh Khan. Is that a mere coincidence?
This is not the country Gandhiji or B.R. Ambedkar dreamt of. There is still time and we can rectify ourselves through collective action and by spreading awareness.
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Entertainment
The Most Versatile Disney+ Hotstar Web Series
Disney+Hotstar has one of the most varied kinds of catalogs when it comes to web-series. When it comes to choosing a web series for casual viewing or binge-watching, one can get too overwhelmed as to which web series to watch. Recently different kinds of web series streamed on Disney+Hotstar, that you can stream, ranging from spine-chilling thrillers to hilarious comedies.
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The Most Versatile Disney+ Hotstar Web Series
Rudra: The Edge of Darkness
A psychopath goes on a spree targeting Mumbai police, murdering uniformed officers. The only way Rudra can reach him is by rendering himself the killer’s victim. Rudra can review a past case in which a member of a cult suspected of murder resurfaces after more than ten years of hiding, abducting, and murdering women to suck their blood.
The Freelancer
Inspired by the book ‘A Ticket To Syria,’ an ex-police officer turned freelance Avinash Kamath, aka ‘The Freelancer, undertakes the difficult job of rescuing Aliya, a freshly married girl stranded in devastated by war Syria amid the background of increasing ISIS terrorism.
Aarya
The illicit drug mafia and unlawful groups intend to kill his entire family. In reaction, Aarya joined the gangs. The show follows her road towards becoming a crime queen who wants revenge on the people who killed her spouse. In addition, she looks for her three children.
Pam & Tommy
Pam & Tommy tells Pamela Anderson and Tommy Lee’s troubled three-year marriage, with a focus on the burglary and illegal sale and distribution of an iconic sex tape that the pair secretly recorded during their honeymoon.
Criminal Justice
The series follows Aditya Sharma’s (Vikrant Massey) life after he is wrongfully convicted of killing Sanaya Rath (Madhurima Roy). The series is divided into ten episodes. The series begins by presenting Aditya Sharma, a cab driver of a middle-class family.
Saas Bahu Aur Flamingo
A family led by a tough grandmother runs the biggest drug organization in South Asia, deep within the mythological surroundings of Runjh Pradesh. Rani Cooperative, which advertises itself as a homeopathic and doll-making business, is a successful and wealthy business run solely by women.
Special Ops
The narrative features Himmat Singh from the Research and Analysis Wing, who notices identical trends in terrorist incidents and believes a single individual is responsible for all of them. His task force consisting of five agents who reside in different regions of the world seeks to capture the mastermind.
The Great Indian Murder
Popular Vicky Rai, a Delhi industrialist, gets involved in the rape and murder of two underage girls. Vicky throws a celebration after his release from jail. Jagannath Rai is disappointed by the CM and wants Vicky’s assistance in taking revenge. In this current day, police apprehend two killing suspects who have guns on them.
Taaza Khabar
Vasya’s life in the slums is difficult. His sole relief and love interest is Madhu, an illicit prostitute. One day, his charity is repaid as he receives an elderly lady’s blessings. Only Vasya’s buddy Peter trusts in his condition, and they decide to use his newfound authority by attempting to sell an antique vase.
The Night Manager
Shantanu ‘Shaan’ Sengupta, a retired Lieutenant from the Indian Navy, is now employed as a night manager in a five-star hotel in Dhaka, Bangladesh during the Rohingya genocide in 2017. Safina Kidwai, a 14-year-old girl wedded to the famous hotel’s main owner, Freddie Rehman, approaches Shaan for help in escaping to India. After his refusal, she grabs his phone and secretly records a discussion involving Shailendra ‘Shelly’ Rungta and her spouse about purchasing and importing illicit weapons into Bangladesh.
Entertainment
Highest Grossing Indian Movies of All Time
Highest Grossing Indian Movies of All Time
India is the country which produces the highest number of films in the world in a year.
This happens because of the different states and languages that are present in the country, which often help our country to showcase the variation of stories that we have and the range that we have which often end up making a huge mark in the global charts. Today we will discuss these films.
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2.0 (2018)
10th number on our Highest grossing Indian movies of all time list. 2.0 a follow-up to Shankar’s Robot (2010) is called 2.0. In that movie, a robot becomes conscious, believes humans are a lower species, and becomes determined to rule the entire planet. The current movie centers on Chitti’s rebirth during the “fifth force” attack on the planet. The film opens with an elderly ornithologist named Pakshirajan (Akshay Kumar) taking his own life. From that day forward, odd things continue to occur.
People’s mobile phones in Chennai seem to fly away from one another. Subsequently, cell phones are implicated as a killing weapon in two murders: the chief of a wireless service provider and the largest mobile dealer in the city. Investigative support is requested from the scientific community.
Secret Superstar (2017)
Insia comes from a rather traditional household, despite her intense love for music. Her mother quietly permits her to pursue her love of singing, even if her father forbids her from developing her gift.
She starts sharing her songs online under aliases and becomes well-known across the country, even among music business insiders. Her struggle to become independent and pursue her goal of becoming a musician is depicted in the film.
PK (2014)
PK is a situation-driven comedy about an outsider in the city, PK (Aamir Khan) who asks questions no one else has. The questions are innocent, child-like queries, yet the answers are disastrous. People who have been stuck in their ways of life for generations have to rethink the world around them when they see it through PK’s innocent eyes.
In the process, PK makes both devoted friends and powerful rivals. Heals broken lives and enrages the structure of society. P. K.’s naive curiosity leads to a spiritual journey for him as well as hundreds of thousands of others.
The movie is a daring and creative study of complicated philosophical ideas. It additionally serves as a simple and heartfelt story about love, laughter, and letting go. Finally, it’s a touching story about a bond between strangers.
Animal (2018)
Ranvijay Singh Balbir returns after eight years to protect his father Balbir Singh following an attempt on his life, which leads him to discover the darkest secrets of his family.
The film is a love story between the character of Ranvijay Singh Balbir, played by Ranbir Kapoor, and his father, Balbir Singh, played by Anil Kapoor.
Bajrangi Bhaijaan (2015)
Pawan, a devoted Indian Hindu meets a mute Pakistani Muslim girl named Munni. Pawan grows a more accepting, compassionate man as an outcome of Munni’s positive impact. Bajrangi Bhaijaan brings two people from very different origins together in an alternate father-daughter friendship. Of course, Pawan faces numerous challenges in bringing Munni home.
There are as many bitter situations to watch in Bajrangi Bhaijaan as there are good moments. It’s an extremely moving experience that promotes peace among individuals.
Pathaan (2023)
Indian Intelligence agent “Pathaan” (Shah Rukh Khan) learns of a huge upcoming attack on India, carried out by a hired killer squad lead by the brutal mystery Jim (John Abraham), who has his history.
With the doom clock ticking and his only possible friend, agent Rubai (Deepika Padukone), Pathaan must fight multiple deceit and confront destruction as he fights Jim.
Jawan (2023)
A guy is motivated by an agenda to right injustices in society while upholding an agreement he made years before. He encounters a fearless terrible outlaw who has brought immense distress to many.
KGF: 2 (2022)
The blood-soaked kingdom of Kolar Gold Fields now has a new ruler, Rocky, whose name instills dread in his opponents. His allies look to him as a rescuer, the authorities regard him as an enemy, and his opponents demand vengeance.
RRR (2022)
A courageous rebel and a British officer who once had a profound friendship choose to join the forces and create an inspiring road of freedom against dictatorial regimes.
Dangal (2016)
At the top position of Highest grossing Indian movies of all time list is none other than Dangal. Mahavir Singh Phogat, a former professional wrestler, chooses to pursue his goal of earning a gold medal for his nation by training both of his daughters in the Commonwealth Games, despite prevailing social stigmas.
Entertainment
Alia Bhatt’s Stellar Filmography
Alia Bhatt is one of the most prolific Bollywood Actresses in the contemporary space of Bollywood, who has also ventured into Hollywood last year. She has proved her talent through numerous films and started her career at the mere age of 19 with the Karan Johar directorial Student of the Year (2011).
Known for her depictions of women in challenging scenarios, she has won several accolades, including a National Film Award and six Filmfare Awards. She is one of India’s highest-paid actresses of Bollywood, appearing on Forbes India’s Celebrity 100 list since 2014 and receiving the Time100 Impact Award in 2022. Today, on her special day, we will take a look at the most celebrated Alia Bhatt movies in Bollywood.
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Alia Bhatt’s Stellar Filmography
2 States (2013)
A romantic journey of a culturally contrasting couple, Krish Malhotra and Ananya Swaminathan. They meet at IIM-Ahmedabad College and fall in love while participating in the program. Complications emerge when the program ends and they decide to marry. Krish and Ananya are from separate states in India. Krish, a North Indian Punjabi kid from Delhi, and Ananya, a Tamil Brahmin from Chennai.
They make an intentional decision: they will not marry until both of their parents agree. Everything goes wrong once the parents meet. There is a dispute over culture, and the parents are against the wedding.
To turn their love tale into a loving marriage, the pair must confront a difficult challenge. Because it is simple to put up barriers and resist, but far more difficult to persuade.
Badrinath Ki Dulhania (2017)
Badri, the rich man’s son, encounters Vaidehi during a wedding, and flames flare between them. However, when he desires little more than to marry her, she wishes to follow her ambition of becoming an air hostess.
Rocky Aur Rani Ki Prem Kahaani (2023)
Dhanlaxmi Randhawa is a prideful businesswoman who considers her spouse Kanwal to be a loser and never allows her son Tijori to get attached to him. Kanwal was involved in an accident and was confined to a wheelchair for the rest of his life.
Years later, he experiences certain occurrences in his life and uses the name Jamini. The doctors encourage them to trace Jamini since it could help them regain their grandfather/father. Rocky, his grandson who is considerably closer to him, tracks down Jamini Chatterjee and discovers that her granddaughter is Rani Chatterjee, a popular anchor.
Rocky sees Rani tells her about Kanwal and asks her grandmother whether she knows him. Rani doesn’t take him seriously, but Jamini reveals the truth.
Raazi (2018)
Raazi is amongst the most critically acclaimed Alia Bhatt movies. During the 1971 India-Pakistan conflict, Hidayat Khan, a freedom fighter, worked as an agent for the Indian government, providing information about Pakistan.
Hidayat Khan hopes that his 20-year-old daughter Sehmat continues to carry on his legacy, as death may call him at any time due to his blood tumors. Sehmat agrees to continue her father’s cultural heritage and is trained by Senior Officer Khalid Mir and his assistant Bakshi.
Hidyat is on friendly terms with Brigadier Parvez Syed, a Pakistani army officer, and chooses to marry Sehmat to his younger son, Iqbal Syed, who is also an army officer.
Sehmat works to settle into her newlywed status and gain the trust of her family, while simultaneously learning important intelligence about Pakistan’s plans against India, which she sends on through various intermediaries. But Sehmat is constantly skeptical of the house’s devoted cook Abdul. Will she be able to do her job?
Darlings (2018)
Badrunissa (Badru) and Hamza are deeply in love and intend to marry after Hamza receives a government job as a T. C (Ticket Collector) in Indian Railways. Still, Badru’s mother, Shamshunissa, is not pleased with her decision.
Three years later, things are not going well between Badru and Hamza since he has become an alcoholic and frequently hits Badru, demanding that she live according to his rules. He is also opposed to his building’s renovation proposal. Shamshunissa is well conscious of her daughter’s regular mistreatment and wishes for her to return home, but Badru remains hopeful that Hamza will change one day.
Zulfi, a common acquaintance of Badru and Shamshunissa, complains to law enforcement about Hamza being a wife abuser, but with his sweet talk, Hamza persuades Badru to withdraw the accusation. On their trip home, Hamza strikes Shamshunissa, and Badru is forced to choose between her mother and her husband, ultimately choosing Hamza, causing both mom and daughter to cut connections.
A couple of days later, Badru learns of her upcoming pregnancy and joins Shamshunissa at the very same time Hamza learns through Inspector Jadhav that Zulfi has filed a complaint against him, and Badru is well aware of it. Hamza fears a sexual relationship between them and throws Badru downstairs, causing her to miscarry.
However, Badru continues to stay there; she intends to hold Hamza hostage in their home and torment him in the same way he tortured her. This is Alia’s first OTT project but this series was no less than any Alia Bhatt movies and her performance was praised.
Udta Punjab (2016)
What might a rock superstar, a migrant worker, a doctor, and a cop have something in common? Simple, Punjab! Udta Punjab brings you on an unforgettable journey with four lives and one bond. Shahid Kapoor, Kareena Kapoor, Alia Bhatt, and Diljit Dosanjh play people from all walks of life who each tackle the drug curse in their unique way.
The film explores the manufactured highs and actual lows that they encounter while traveling down dangerous routes. But most importantly, Udta Punjab is about the legendary Punjabi spirit, which, despite being completely down, has the nerve to stare you in the eye.
Gangubai Kathiawadi (2022)
Gangubai most recent and most successful among Alia Bhatt movies. A small girl gets sold to Rashmibai’s brothel and forced to work in the prostitution trade. When the girl refuses to accept, Rashmibai feels compelled to seek the assistance of Gangubai Kathiawadi. Gangubai Kathiawadi, also known as Ganga, desired to become an actress and fled to Mumbai with her fiance Ramnik, who sold her to Shelia Masi’s brothel.
Gangubai had little choice but to become a prostitute, but she earned the respect of other women because she would be their primary support in their fight against Sheila Masi. Gangubai eventually forms a brotherly friendship with Don Rahim Lala. Gangubai quickly established herself as the mafia queen and aimed to improve women’s lives in her town. She chooses to enter politics, but she faces a formidable opponent in Raziabai.
Highway (2014)
A city girl, youthful and full of life, is on a highway at late midnight with her fiancé. Suddenly, her life changes from the shiny jewels of marriage to the gruesome brutality of kidnapping.
Her life will not be ever the same again. The gang is terrified; the girl is a wealthy industrialist’s daughter, and his connections in the halls of power make compensation impossible. However, for the leader of this organization, giving her back is not a choice. As the days pass, the countryside changes and the girl believes she has undergone shifts as well.
Slowly, a weird link forms involving the person being oppressed and the one who oppresses her. For the first time in her imprisonment, she feels carefree, happy, and peaceful.
So which one is your favorite among the above-mentioned Alia Bhatt movies? Let us know in the comments.
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