The early 90s is the time we all remember when Indian television had just begun introducing new channels and shows. Coloured tv was a new widget in middle-class families. Advertisements had an intense impact on the shows. How can someone not remember humming along with those fab ads? To dive deep into the ocean of memories, we bring you ten iconic ads that made millennials’ childhood memorable.
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Cadbury’s
The lyrics themselves tell the entire emotions ‘Kuch khaas hai…’. From the girl’s expressions to the boy blushing, the ad makes us nostalgic, especially towards the end. Cadbury recently recreated the ad with a version where the boy dances to the girl’s victory, which takes us back to those golden days.
Washing Powder Nirma
Who can not vibe along with the ad Hema, Rekha, Jaya, and Sushma? The industry has flourished a lot, but the ad song remains the same to date.
Hamara Bajaj
Remember when you used to sit facing backwards on your dad’s scooter and have a ride every evening? Those scooter rides can’t even stand the luxurious car rides. We experienced joy and happiness, waiting for Dad to hop on his scooter and tour the town.
Lijjat Papad
It is the yummiest snack for the 90s children. Remember saying ‘Ah-haan Lijjat Papad’ along with that cute bunny? Whether you like them fried or roasted, they used to be the perfect chai-coffee partner.
Maggi
Wait 2 minutes, lemme have some Maggi. Even today, we think every time we watch the ad, seriously, 2 minutes? The brand has such a market that Indians call all the noodles Maggi.
Fevicol
Millennials’ bond with these ads is as strong as Fevicol’s bond. The elephant remains the iconic brand ambassador. The brand has such a market name that people even today say Fevicol instead of Glue.
Dhara Jalebi
Ohh!! That cute little boy has left the house and sits at the railway station. He turns back to his house for those yummiest jalebis. Undoubtedly the best and cutest ad.
Titan
The father-daughter duo just nailed at that time. Even today, the tune markets the brand. Titan has always depicted the idea of tying the family bonds.
Complan
Today’s Bollywood stars Shahid Kapoor and Ayesha Takia gave the tagline “I’m a Complan boy”. Complan has always been the perfect partner for milk. The brand unveiled a new tagline on its 50th Anniversary in 2014, “Taakat ka Naya Plan”.
Rasna
In her cute voice, the adorable girl said, ‘I love you, Rasna’. Today’s children can never have the feeling of happiness that we had with just a chilled glass of Rasna. Birthday parties were incomplete without Rasna.
Action Shoes
From the morning alarm to the school bell, from assembly ground to the classroom, the Action Shoes ad literally takes us back to school. Remember that boy with curly hair who sings along to ‘Action ka school time’?
Nirma Soap
Nirma had the most luxurious ads ever, from actress Sonali Bendre to those exotic locations. The background song – ‘tu husn pari, tu jaan-ae-jahan,..tu sabse haseen, tu sabse jawan..saundarye sabun nirma..’ really complimented the actress.
Amul
The Manthan ad,1996 features Amul as a ‘People’s product and Swadeshi product’. The ad shows Amul’s journey from women telling the story of the initial days of the cooperative movement to the milk trucks entering the cities. The ad shows a milk truck entering a big factory in a big city and moments of happiness and joy among the citizens.
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